Orlando Magic star Jonathan Isaac announced he is starting up his own anti-woke sports and apparel brand that will work to promote Christian and conservative values.
Isaac said: “You have companies that are in that field who have made a conscious decision to either attack or undermine Christian values, conservative values, and things like that.
“And I think they have the free choice to do so, as much as I disagree, but I feel that we also have the freedom to create what we want to create.
“UNITUS is a sports and apparel company, and the basis of it for me is freedom.
“We can be proud of what we believe in.
“We don’t have to hide or be ashamed of it.
“As the day continues to get darker and darker and crazier and crazier — you standing up for what you believe is only going to get harder.
“But it’s only going to become more and more necessary.”
According to The Blaze:
Isaac made headlines in 2020 when he was the sole NBA player not to kneel in protest of the national anthem during the peak of the Black Lives Matter movement.
Isaac credited his faith in Jesus Christ for bravely rejecting the BLM narrative.
Isaac linked a new documentary called Unwoke:
Why has everyone and everything gone woke? From iconic beer companies to your favorite retail brands, wokeism has infiltrated nearly every aspect of our culture.
“In PragerU’s short documentary, Unwoke Inc., Amala Ekpunobi embarks on a cross-country journey to speak with pro-American leaders and entrepreneurs in business, academia, sports, and finance to understand how we got here and what we can do to fight back and win against the woke industrial complex.
“Featuring interviews with Vivek Ramaswamy (author of Woke, Inc.), Jeremy Boreing (Jeremy’s Razors)
“Amanda Ensing (Elevate Beauty), Jonathan Isaac (NBA and UNITUS apparel), and Michael Farris (founder of Patrick Henry College),
“Unwoke, Inc. proves that you can push back and make a cultural impact by providing non-woke alternatives in academia, culture, and business.
“Together, we can innovate and create businesses that are good for society and good for America.”
Retail brands have the freedom to go woke. We have the freedom to create an alternative. UNITUS launches August 2023. Stay tuned🙃 #WeAreUnitus pic.twitter.com/2TIfkVc6Zt
— Jonathan Isaac (@JJudahIsaac) June 2, 2023
Check out the full doc along with other values based companies at @prageru https://t.co/KrkiudoFGQ
— Jonathan Isaac (@JJudahIsaac) June 2, 2023
