Kid Rock got a historic win after his viral video showing his disgust for Bud Light’s Dylan Mulvaney’s marketing stunt led to one of the few successful boycotts in America. America agreed with the rock music legend and we stopped buying the the brand.
Modelo Especial is now “the number one” beer in America according to its U.S. distributor. Modelo Especial store sales topped $333 million in the four weeks ending May 28, a 15.6 percent rise on the same period last year, compared with Bud Light’s $297 million, a 22.8 percent fall.
Bill Newlands, the chief executive officer of Constellation Brands, said overtaking Bud Light had happened “quicker than we had anticipated.”
“We thought that would take a little longer,” he said. “We’ve been very fortunate that, that’s gone a little quicker than we had anticipated.
“But what a great position to be in on the beer side.”
AB Inbev, Bud Light’s owner has also owned the bulk of Modelo Especial’s makers, Grupo Modelo, since 2013.
But to complete the deal U.S. regulators forced AB Inbev to sell Modelo’s U.S. business to Constellation Brands.
According to Newsweek:
The latest industry figures, obtained by Newsweek via Bumps Williams Consulting, showed Bud Light suffered a 23.9 percent drop in sales value and a 27.8 percent tumble in volume year-on-year in the week ending May 27.
That decline was overall much less steep than the one reported by the company in the previous week, when, according to BWC, it lost 25.7 percent in sales and 29.5 percent in volume.
Former Anheuser-Busch executive Anson Frericks last month suggested that the weekly release of Bud Light sales data by trade publications was encouraging those calling for a boycott of the beer.
In an op-ed for Fox News, Frericks said boycotters were “witnessing their success in real time,” and that his former employer “cannot force the media storm to die down by starving it of data.”
In response to the latest four-week figures, Constellation’s vice president, Maggie Bowman, told Newsweek via email on Tuesday that Modelo had “consistent and accelerated growth” since her company acquired the rights in 2013.
Joe Rogan SHREDS @Target and @budlight for force-feeding Americans WOKE agenda.
“When I go to Target, I don’t want to see f*ckin tuck pants…designed to help you tuck your d*ck.” pic.twitter.com/8TqncTmSEa
— Daily Caller (@DailyCaller) June 9, 2023
Jaw Dropping Stats – Reports Of Bud Light Memorial Day Sales Dropping -60% As Brand Boycott Continues https://t.co/tSbPK47whm
— zerohedge (@zerohedge) June 9, 2023
